I don't know what this press release is going on about - this is heavily autotuned pop trap, kinda like Post Malone doing hyper pop with a dash of dayglo/Hudson Mohawke? seems especially catchy/clever.. - "BBY Goyard is a 24-year old artist who makes music that attempts to dispel the notion that vocal experimentation, especially with regards to auto-tune and other modifications, can’t function as an instrument in its own right. Goyard will pitch and speed up his voice over breakbeat styled production that is reminiscent of those chipmunk remixes — only, in this case, Alvin is a mid-20s DJ in some smokey, UK club."