The title Selling My Soul may imply something sinister, but it has a deeper meaning for Masta Killa. "The music for this project was more in a soulful chamber," he explains. "Anything from the inner self is a part of the soul. I put my soul into my music, and I'm in the business of selling it." Featuring production from 9th Wonder, Mathematics, PF Cuttin, and more, Selling My Soul is a cohesive collection from an artist who doesn't feel pressured to change his sound. "I would describe it as soul and substance," says MK. "Soulful music and lyrics of substance." While fans will undoubtedly be excited for Selling My Soul, some may be confused, as it was initially announced that Masta Killa's latest album would be titled Loyalty Is Royalty. "This is a totally separate project," Killa explains. "Loyalty Is Royalty is more feature-oriented...it's the kind of material that my fans normally expect me to produce. The people will still get Loyalty Is Royalty. I just felt the need to give them some soul first.