So it seems that Sin Fang (aka Sindir Mar Sigffusson) has dropped the `Bous' from his name, but no matter, this Icelandic twee-popper has kept the rest of his sound in check. This single is a tantalizing taste of Sigffusson's forthcoming LP `Summer Echoes' and shows the artist at his best, layering instruments upon instruments and voices upon voices to give the illusion of a massive troupe of followers. At times you'd be forgiven for thinking you were listening to the expansive work of Sufjan Stevens, but there is something artfully Icelandic about Sin Fang, and that chilly naivety is what gives `Because of the Blood' a rich, beating heart.